Released on = January 21, 2006, 4:57 am

Press Release Author = Tim Johnson

Industry = Education

Press Release Summary = Essaymart.com takes measures to increase revenue in the year
2006 by adjusting the strategic and technological components.

Press Release Body = Essaymart.com has been providing exclusive custom research and
writing services to customers worldwide since 2002. According to Jim Barn, Chief
Marketing Director, the company held 13.2% of the market by the end of 2003 and,
therefore, became one of the biggest players shorly after inception. To pursue
future growth objectives, the firm had to identify the key factors that limited the
operating capacity. Specifically, Jim Barn stressed the quality control process as
one of the most important limitations.

According to Max Litvin, president of Mydropbox.com and owner of Cyber Breeze
Networks LLC, most custom writing organizations have been continuously blamed for
selling plagiarized content. Essaymart.com has been fighting writer plagiarism since
the inception of the company in 2002. The nature of the problem stems from the fact
that writers are always tempted to use other people's materials and receive the same
remuneration for a considerably smaller amount of work. Jim Barn acknowledged that
the company did have 35 documented cases of internet plagiarism during 2002. That
had a tremendous negative impact on the company's financial standing. In February
2003, Essaymart.com integrated plagiserve.com plagiarism detection software into the
quality control mechanism, however, due to the imperfect algorithm utilized by the
software, the use of Plagiserve only helped to lower the number of plagiarism cases
to 12 during 2003. In January 2004, the firm started the development of the
proprietory plagiarism detection software dubbed Plagassasin, which was later
integrated into the on-line staff writer office and used to control the content of
every paper automatically prior to its being delivered to the client. During 2005,
Plagassasin v.2.0 contributed to the firm's success in fighting plagiarism when the
total number of plagiarism cases was 2.

Another thing stressed by Jim Barn was the adoption of more rigorous Human Resource
Management techniques. In 2005 the company managed to increase the average number of
staff writers to 145, compared to 80 during 2004 and 65 during 2003. At the same
time, owing to the effective training programs conducted by the HR department, the
firm managed to decrease the average number of revision requests per order.

The great edge that the company has had over competitors, is a high performance
on-line staff writer office which helps manage an enormous amount of data and
process over one hundred orders per day. The system allows to instantly assign an
order to the best available writer which in turn helps to lower the average order
turnaround. In fact, during 2005, the company introduced a 3 hour service which was
to become very popular with the people who had extremely urgent and relatively short
and simple assignments. The service immediately became a success.

The company projects a 23% earnings growth during 2006. The positive prospects are
based on the new marketing activities that are currently under way. Jim Barn claims
that the company will be able to attract more orders from AOL and Google users.
Company site:
Web Site = http://www.essaymart.com

Contact Details = 12 High Drive, San Antonio Texas 1800-essaymart